STRATEGIC IMPERATIVE
To elevate Kerastase’s Curl Manifesto within the Canadian luxury hair care market, we engineered a culturally resonant acquisition framework. Our mandate: penetrate high-potential South Asian demographics through bespoke, in-language narratives, transforming sophisticated brand storytelling into a high-conversion e-commerce engine that prioritizes both digital sales and professional salon discovery.
INTEGRATED EXECUTION
We deployed a high-octane media mix, synchronizing Google Lead Gen and Meta social commerce with premium third-party placements. By leveraging advanced attribution modeling and optimized landing pages, we refined the full-funnel journey—from initial cultural touchpoints to real-time event tracking ensuring seamless user experiences and maximum interaction across the digital landscape.
GROWTH OUTCOMES
The campaign ignited profound market resonance, achieving exceptional audience retention and intent-driven search behavior. By surpassing industry cost-efficiency benchmarks, we catalyzed a significant surge in basket value and sales volume. Our precision-targeted approach successfully solidified Kerastase’s regional presence, driving high-intent traffic and fostering sustainable brand loyalty.
