STRATEGIC IMPERATIVE
Our mission was to position National Bank as the primary financial anchor for South Asian newcomers. By leveraging in-language narratives and cultural nuances, we aimed to transform the daunting experience of Canadian banking into a welcoming journey, driving long-term loyalty across essential products like mortgages and new accounts.
INTEGRATED EXECUTION
We engineered a hyper-targeted digital engine, combining A/B testing across regional markets with geo-fenced programmatic ads. By synchronizing culturally relevant video content with sophisticated footfall attribution, we unified the customer experience from the first mobile interaction to physical branch appointments ensuring a seamless transition into the Canadian financial system.
GROWTH OUTCOMES
The campaign achieved massive national visibility and profound community trust. By consistently outperforming industry cost benchmarks, we successfully fueled a surge in qualified leads and in-branch enrollments. This data-driven approach transformed brand awareness into tangible service adoption, cementing National Bank’s reputation as a leading supporter of new Canadians.
