STRATEGIC IMPERATIVE
Our mission was to crown Jodha Akbar as Dubai’s premier Indian dining destination. By targeting a global mix of residents and tourists in Jumeirah, we aimed to transform authentic culinary heritage into a high-status lifestyle brand, driving premium table reservations and increasing average guest spend across a diverse market.
INTEGRATED EXECUTION
We synchronized a powerhouse ecosystem of influencer marketing, co-branded partnerships with major delivery platforms, and cinematic content. By blending geo-fenced programmatic ads with high-retention video and PR, we captured diners at every touchpoint from digital discovery to physical footfall ensuring the brand dominated both online rankings and local conversation.
GROWTH OUTCOMES
The campaign achieved legendary status, securing top-tier rankings and prestigious government partnerships. By maintaining superior cost-efficiency, we fueled a massive surge in dine-in bookings and bill sizes. This strategic offensive delivered record-breaking engagement and consistent month-on-month footfall growth, cementing the restaurant’s position as a culinary icon in Dubai.
