STRATEGIC IMPERATIVE
Our goal was to position Kerastase Chronologiste as the ultimate luxury indulgence for Singles’ Day. By targeting Chinese-speaking women in Ontario and British Columbia with culturally resonant, in-language messaging, we aimed to transform a global shopping event into a massive growth opportunity for premium haircare across Canada.
INTEGRATED EXECUTION
We synchronized high-impact placements on Dealmoon, WeChat, and Weibo with a conversion-optimized e-commerce ecosystem. By pairing precision Google and Meta ads with high-retention YouTube content, we tracked every interaction from cultural discovery to final checkout ensuring a seamless, high-intent journey that outperformed mainstream engagement standards.
GROWTH OUTCOMES
The campaign ignited exceptional brand resonance and deep audience loyalty. By maintaining high cost-efficiency, we successfully boosted basket values and overall sales volume. This strategic launch achieved near-perfect video completion rates and a surge in qualified leads, firmly establishing the brand’s dominance within a highly competitive luxury demographic.
